Weimeng’s revenue in 2019 exceeds 1.4 billion, and small programs help SaaS increase its performance

Weimeng’s revenue in 2019 exceeds 1.4 billion, and small programs help SaaS increase its performance
On March 17, WeChat Group, the leading service provider of WeChat, announced its 2019 financial report, showing that revenue in early 2019 reached 14.37 trillion yuan, an annual increase of 66.1%; net profit reaches 3.1.1 billion yuan, to achieve full profit.At the same time, adjusted EBITDA (earnings before interest, taxes, depreciation and amortization) is 1.68 trillion yuan, an annual increase of 131.1%; adjusted net profit is 0.7.7 billion yuan, an annual increase of 52.1%.The financial report said that the overall performance growth of Weimeng Group in 2019 stems from the SaaS business and precision marketing.The overall gross profit of the Weimeng Group was up from 5 in 2018.1.8 billion increased by 54% to 7 in 2019.9.7 billion yuan.But the overall gross margin increased from 59 in 2018.8% is about 55 in 2019.5%.Weimeng Group explained that due to the increase in the proportion of precision marketing revenue, the gross profit margin of precision marketing generally decreased.As above, the company’s SaaS product gross margin increased from 85 in 2018.0% recognizes 80 in 2019.5%, mainly due to the increase in R & D expansion of independently developed software for SaaS products.In terms of SaaS business, the report merged, and the revenue of SaaS products of Weimeng Group was increased from 3.4.7 billion yuan increased to 5.RMB 0.7 billion, an increase of 46.1%.Official data shows that Tencent’s WeChat Mini Program reached 300 million daily volume in 2019, creating more than 800 billion transactions, an increase of 1 compared to 2018.6 times, of which e-commerce and retail industry showed explosive growth, which directly boosted the performance growth of Weimeng Group SaaS.Weimeng Group said that it plans to continue to focus on smart business ecological strategies in 2020, continue to develop more cloud service categories, strengthen the monetization capabilities of existing customers, strengthen cooperation with Tencent and other decentralized platforms, and create a Weimeng cloud platform openCooperation ecology, etc.Weimeng Group said that smart retail, smart catering and other vertical industries will remain the focus of Weimeng Group’s layout in 2020.Sauna, Ye Wang Cheng Zijiao editor Chen Li proofreading Yang Xuli